And according to Jeff Nalin, a psychologist and co-founder of the Paradigm treatment center for teens, compulsive internet use and depression go hand-in-hand for more and more of today’s kids & teens.
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The percentage of young kids who watch online videos every day has increased from 24% to more than a third (34%).Ī never-ending stream of content combined with peer pressure and FOMO push kids into a vicious cycle of compulsive internet use.The amount of time young kids spend watching online videos per day has doubled.According to the recent Common Sense census that compared findings from an earlier study conducted in 2017: While YouTube users across the board report compulsive bingeing, there is an alarming rise in such excessive behaviour observed among kids & teens. And thanks to YouTube's autoplay feature for recommended videos, users are more likely to stumble down an algorithm-powered exploitative video rabbit hole, ensuring a seamless transition from one video to the next. Google did seem to take cognisance of the severity of the issues at hand and develoved tools to take charge of one's digital wellbeing but these measures have been hardly effective in stemming the addictive influence of YouTube's popular videos as they are often buried deep under complicated settings. So while you initially intended to watch just a cute “cat video”, you might just end up bingeing on similarly “addictive” content served to you by “YouTube’s recommendation engine” for the next couple of hours. YouTube’s in-built search and AI-based algorithms work with amazing accuracy to showcase “recommended videos” that one just can’t ignore. More than five billion videos get viewed on YouTube everyday and over 300 hours of video are uploaded to YouTube every minute! And more than 70% of the views come from mobile devices alone, which are always at hand and can be carried anywhere (to bed, to the toilet, or even while driving). Improvements in mobile networking technologies and a rapid rise in broadband penetration have helped increase the popularity of videos among consumers. There’s no other type of content that commands such levels of attention, virality, engagement and excitement.
Across the world, people clock in upwards of 1 billion hours of videos watched on YouTube everyday beating Netflix and Facebook views combined! Additionally you can navigate YouTube in over 80 different languages, covering nearly 95% of the Internet population. Beyond doubt, YouTube is THE most addictive site/app online.
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